Enjoy, art and culture in four seasons

A well-designed living space and gourmet region – for its residents and visitors

Imagine a living space that the region consciously, sustainably and consistently designs for its inhabitants and visitors as a region of enjoyment. A region that really develops with a concept and a vision. In which one seeks more the authentic than the most extravagant. And, with a subtle sense of style and taste, oriented to the normal activities of a healthy life:

  • History and tradition
  • sport and health
  • Music and cultural avant-garde
  • good food and eating out
  • beautiful building and design
  • Holidays and get-togethers.

In Austria several regions in cooperation with the Austrian Ministry of Life are adopting this vision in order to enable a particularly sustainable, future-oriented and enjoyable tourism in our beautiful Alpine regions.